Identify
We mapped procurement workflows across Mexican hospitals and isolated the friction: supplier verification, price negotiation, and document compliance.
A Phil Ventures · Phil Innovation venture
Medi-Commerce
The new operating model for medical device procurement in Mexico.
- Vertical
- Startup Creation
- Role
- Co-founder & Operator
- When
- 2024–present
- Founders
- Eduardo Lebrija · Juan Leal
The problem
Mexicanhealthinstitutionswerebuyingblind—slow,fragmented,exposed.
Multiple unverified suppliers, variable pricing, incomplete documentation, lengthy approval cycles. The result: cost overruns, operational delays, and real legal exposure for the institutions making the purchases.
The solution we built
Apre-approvedcatalog.Verifiedsuppliers.Onepointofcontact.
Fixed prices for fixed periods — quarter, semester, or year. Suppliers with full documentation and current health-authority registrations. A single point of contact for quotes, orders, invoicing, and tracking. Over 3,000 SKUs ready, with access to 30,000+ through the supplier network.
Categories covered
Operating room equipmentDiagnostic imagingClinical furnitureSurgical instrumentationLab equipmentEmergency room equipmentImplants & prostheticsTherapeutic equipmentMedical consumables
Impact
Whatchangedonceweshipped.
Reduction in procurement costs vs. traditional methods
Faster purchase and approval cycles
Single point of contact for the entire operation
SKUs catalogued and ready to ship
Products accessible through the supplier network
End-to-end integration with a health institution
How we built it
Identify.Validate.Build.Launch.
Validate
We piloted the catalog model with health institutions. The thesis held: faster cycles, zero document errors, costs predictably below market.
Build
3,000+ SKUs catalogued and dozens of suppliers verified in 45 days. We built the operating layer around speed and trust, not just transactions.
Launch
Operational at the end of 2024. Active pilots since early 2025. Now scaling across hospital networks.
This is how we build ventures at Phil Innovation.