Concept
Phil Innovation conceived Pala Match end-to-end: business model, monetization map, and the neutral-by-design positioning that separates the brand from any retailer.
A Phil Ventures · Phil Innovation venture
Pala Match
Find your perfect match. AI-powered, brand-neutral, player-first.
- Vertical
- Startup Creation
- Role
- Co-founder & CEO
- When
- 2025–present
- Founders
- Eduardo Lebrija · Peter Alonso
The market
A€5.3Bmarketwheremostplayersbuythewrongracket.
Padel is one of the fastest-growing sports in the world — €1.9B in equipment in 2023, projected to €5.3B by 2028 at 23% CAGR. Over 4.5 million rackets sold every year. And yet most players choose theirs the wrong way: fragmented information online, biased advice in-store (the seller sells what's in stock), and choice paralysis. The result is wasted money, lost performance, and quiet frustration.
The product we built
Thefirstneutral,AI-poweredracketrecommendationengine.
Pala Match is the Warby Parker of padel — a player-aligned platform, not a retailer. Our proprietary matching algorithm crosses 12+ personalization variables and returns a personalized Top 5 with detailed specs, real-time price comparison across major retailers, and 90-second video reviews voiced by co-founder Peter Alonso through cloned-AI audio. The catalog spans 43 premium 2026 rackets across the top brands.
What the algorithm considers
Playing levelFrequencyStyle of playPhysical profileInjury historyRacket shapeBalanceFirmnessSurface textureClimate & altitudeBudgetBrand preferences
Traction & opportunity
What'slive,andwhat'sgrowingunderneathit.
Projected padel equipment market by 2028
Annual CAGR through 2028
Padel rackets sold globally each year
Premium 2026 rackets catalogued and matched
Variables the matching engine considers
Markets on the expansion roadmap — Spain, LATAM, US
How we built it
Concept.Talent.Brand.Launch.
Talent
Recruited and led the external tech team. Built the product on a modern stack — Next.js, Supabase, Vercel, ElevenLabs — and ran the technical handover when the platform went live.
Brand
Naming, trademark registration with the Spanish IP office (classes 28/35/42), identity system, and the audiovisual pipeline producing 43 vertical video reviews in Spanish and English.
Launch
Spain MVP live with early traction. Mexico, Argentina, and Miami are next — the same neutral engine, a localized catalog, and a roadmap built for global compounding.
Conceived, built, and operated at Phil Innovation. Engineered to scale.